When You Should Hire A Content Marketing Agency?

Content marketing has become an essential strategy for businesses looking to attract and retain customers in our digital world. However, creating quality content consistently while managing all your other marketing initiatives can be an overwhelming task. This leaves many businesses wondering – when is the right time to hire a content marketing agency like Websites That Sell? Here are some signs it may be time to get some extra content help:

You Don’t Have the Time or Resources In-House

Creating content requires significant time and effort. From ideation to writing and editing to distribution and promotion, high-quality content production is resource-intensive. If you simply don’t have the bandwidth on your marketing team to dedicate to content given your other responsibilities, hiring a content agency makes sense. An experienced agency will have writers who can quickly produce content in your industry as well as editors, graphic designers, and social media managers to create content at scale.

You Need More Content Expertise

Understanding what content performs best for your target customer profile requires insight and expertise, whether you’re creating blog posts, ebooks, videos, or other assets. An agency that specializes in your industry will know about the topics and content types that generate the most engagement. They can guide content strategy and help build content calendars that attract your ideal customers.

You Want to Improve Content Quality

Agencies employ teams of professional writers and editors who create, edit, and optimize content. If you feel your internal team lacks strong writing chops resulting in mediocre content, hiring pros can vastly upgrade your content quality. This keeps customers engaged rather than being put off by spelling or grammatical mistakes.

Your Content Marketing Isn’t Driving Results

At the end of the day, content marketing is meant to drive business results like increased traffic, conversions, and revenue. If you feel your current content approach isn’t moving these key metrics, bringing in an agency to overhaul your strategy could be a smart shift. They’ll know how to create content that aligns with your customers’ buying journey and how to promote it to drive more sales. If your cost to acquire customers via content is going up, better content can reverse that trend.

You’re Launching a New Product or Service

Introducing and building buzz around a new product warrants extra content support. Creating awareness and interest with targeted content gives your new offering the best chance to succeed. A content agency can ensure your launch content hits the mark through ebooks, blog content, visual assets, and more that align with your launch KPIs. Ongoing content can continue momentum post-launch.

You Want to Test New Content Marketing Channels

Adding emerging or additional channels like podcasts or YouTube to your content mix allows you to test new formats and expand your audience reach. However, not all business marketing teams have the expertise to expand into and sustain new channels. Experience agencies have the backgrounds to explore channels based on your goals and produce engaging content that represents your brand well across platforms.

There’s a Need for More In-Depth Analytics

Marketing and content analytics help shape effective strategies but can get short shrift with overloaded internal teams. Agencies usually have dedicated analysts who derive data-driven insights on content performance from multiple lenses including engagement, conversions, and ROI. These insights inform content planning and optimization for improved performance.

Conclusion 

Bringing on a content marketing agency doesn’t have to be an all-or-nothing proposition. Consider starting with a specific project like a product launch or building your video library to validate the agency partnership before expanding the scope over time. Their added bandwidth and expertise can amplify your content marketing results.