Choosing the Perfect Website Color Palette: The Top Do’s and Don’ts

Did you know that many businesses today have a website? Creating a website for your business not only gives you an online presence but allows you to promote your business to thousands of people. However, a website is only as good as its colors.

If you aren’t sure how to find your website’s brand colors or make them pop, then keep reading. Here are some tips on how to choose the perfect website color palettes.

Research Your Brand Image

Do research on colors used by competitors and identify colors that can set your brand apart. When selecting colors for a website, it’s important to look for colors that will work well together and won’t come off as chaotic.

Don’t create a separate color palette for each page of the website, as this can lead to a disjointed website. Finally, don’t forget to include a call-to-action button color that will stand out from the rest of the colors.

Digging Deeper into Color Psychology

The most important dos and don’ts when it comes to website color palette choice involve striking the right psychological notes to make your site more attractive to web visitors.

One of the most important considerations when it comes to website color palettes is to be mindful of the connection to specific emotions that different colors evoke.

When digging deeper into color psychology, try to consider the tone of your website, the context in which your website will be seen, and the overall feel and mood that you are trying to achieve. 

Understanding Complementary Colors

Complementary colors refer to two colors opposite each other on the wheel, for example, blue and orange. These colors will create a more vibrant look when combined and ensure your website stands out from the crowd.

When choosing the best website color palettes like the color indigo, try to keep your colors within the same family or chromatic range while adding in one or two complementary tones to act as accents. 

Finding a Harmonious Color Scheme

Once you identify those key colors, you can begin to build out a palette. Next, focus on contrasts. Contrast captures the eye, but be sure to also think of complementary colors—like matching shades of green—that will help you create a unified design. Additionally, consider mixing in neutrals to further build out your scheme.

While there are guidelines for building a harmonious website color scheme, don’t be afraid to be creative and experiment. After all, your website palette should be unique to your business.

Avoiding Common Color Mistakes

To avoid color mistakes, it is important to pick the right colors that make sense to the website’s purpose. Additionally, avoid having too much variety of colors as it can create confusion.

When deciding, remember to stick to the general rule that pastel or light colors should be used for the background, while darker colors can be used to emphasize important features, titles, information, and icons. Try to stay consistent in terms of color to keep the website looking professional, clear, and visually appealing.

Learn How to Choose Website Color Palettes Today

Website color palettes are essential to creating a successful website. Choosing the right colors can create an emotional connection between the user and the website—something that will stay with them long after they leave.

Choosing the right colors can be difficult, however, so take your time to ensure that you use the right colors to create the perfect user experience.