Why Magento Website Development is Suitable for Startups?
Today, every second user buys products online. This has increased the consumption of online products, buying and selling, boosting the eCommerce graph upward. This showcases various opportunities for businesses, including startups, to make a move and become a part of this rapidly growing industry. But how can a startup build a highly adaptable and growth-focused online store?
The hidden ingredient is selecting the right eCommerce development platform. Among various other eCommerce development platforms, Magento is one potential platform that offers various helpful ways to startups looking to build a modern web presence. Its features, such as page builders, personalized checkouts, and more, assist in gaining a strategic edge on the market.
Magento is an excellent platform for SMBs for many reasons, from scalability to flexibility. However, the development process using this platform requires experience and expertise. The ideal solution is to work with a Magento web development services provider. The expert team will help you build a Magento-based online store with optimum quality.
How Helpful is Magento Development for Startups?
Magento is a powerful eCommerce website development platform. Its architecture and features greatly aid in online store development. Umpteen startups have used the advantages of this platform to reach their financial goals. A team of skilled Magento developers can integrate all the latest and much-needed features required to build a modern-day website. Apart from the experts using their expertise, how is this platform helpful for startups? Here are some of the valid reasons behind this:
1. Open-source Platform
Magento Community Edition, now known as Magento open-source, allows eCommerce service providers to build an online store at low costs. Its code can be changed to meet the required design and specific functionality. It also enables a business to have optimum scalability and quick time to market.
Moreover, the Community Edition of this platform brings in all the pivotal capabilities that enable a startup to build an online store from scratch.
2. Wide Range of Features
Advanced features can add the required charm to an online store. Startups, especially, often find it lucrative to build an online store integrated with modern features and functionalities. Magento offers various features to small businesses to gain maximum market exposure. The open-source edition of this platform provides essential, moderate, and some advanced features, like AI.
3. Strong Community Support
Magento has robust community support backed by eCommerce developers and contributors worldwide. The community members provide various helpful methods to solve specific problems during development or share the latest updates on the platform, assisting developers and website owners to make informed decisions.
4. Robust Security
Building a credible presence in the market is quintessential for any startup, and an eCommerce business must take care of it. Security plays a crucial role in achieving this. Magento is known for its security. The built-in security features of this platform include input validation, two-factor authentication, limited user access, HTML sanitization, and more, which help build a highly secure web presence. However, these measures can be upgraded if required, depending on the requirements of a business.
5. Various Payment Methods
A successful eCommerce store has lower cart abandonment ratios. Do you know the reason behind this? Building a visually appealing and feature-packed eCommerce website is one thing, but including the correct payment gateways brings the most value. Including the right payment gateway will help a startup include all the required and most used payment options on a website. However, an eCommerce business should include secure payment gateways in its online store.
6. Seamless Integration
Magento provides countless third-party integration options to businesses. These tools can help a business enhance an online store’s functionality, which is not readily available in Magento’s core version. A startup can make its Magento store more efficient by integrating tools like APIs, shipping, warehouse, inventory tracking, Google Maps, and more.
7. Magento is SEO-friendly
Ranking at the top of search engines is the foremost requirement for any business. Every business is engaged in making its presence more accessible on the web. This requires a detailed plan, a proper approach, and, most importantly, an SEO-friendly platform. Startups choosing Magento are in luck because the platform offers best-in-class SEO features that help improve the visibility of an online store. It offers features like:
- The customizable URL architecture of Magento enables a business to make clear and descriptive URLs for users and search engines to understand.
- Enabling a business to add metadata on every web page.
- Magento offers various content optimization tools to ensure the website remains optimized.
8. High-end Performance
Magento websites rarely lag because this platform sets benchmarks with every performance update. With each update, this platform’s experience is more swift and effective. However, these benchmarks are flexible, and a business can alter them based on its requirements.
Conclusion
The major purpose of a startup venturing into eCommerce development is to gain maximum market visibility through user-friendly, brand-focused website development. The open-source version of Magento allows one to enter this trillion-dollar industry at a low cost. The features and benchmarks this platform has set add an extra layer of trust among startups. These help in building a feature-loaded and power-packed Magento store. However, achieving this requires expertise, and it will be easier when you hire dedicated Magento developers. The experts understand this platform and can help a startup build a highly advanced Magento store. Hence, be wise when choosing experts for your project, and hire the ones that fit under budget.
